It’s important that every part of the Sassy Pants community embodies what you believe and how we want you to feel. At the core of any brand’s identity is a logo that shows exactly what they’re all about, so we took our logo creation seriously. We wanted something that symbolized progress, but also appreciation of the now. We wanted something that was empowering while also showing that everyone is included, no one is left behind. After many back and forths, Elizabeth (our COO and amateur logo designer) and I came up with our logo!
We want to share with you the meaning of our imagery.
No matter our body size, type, color, height, weight, age, ability, the list goes on, we’re always being told we are “less than” and we need to fix our [fill in literally anything here] before we can be considered beautiful, strong, and valued. Well, Sassy Pants believes that’s absolute nonsense. So we embedded the > symbol right into the heart of our company. We think you’re greater than all of the criticism, beauty standards, and “shoulds” of what you are in the world. We think you’re greater than your scale, diagnosis, society's stigmas, struggles, or mistakes.
Moving Forward Together
See that line sistered right up to the large greater than symbol? That's Sassy Pants helping you reach your goals. If you look at the two lines together, it looks like a profile of legs bent at the knee, moving forward. It’s all of us supporting one another and gently encouraging each of us forward to be better and kinder, together.
While we each lobbied for our personal favorite colors, we chose green as the color that best reflects our hopes for this community. We loved it because it inspires new beginnings, a generosity of spirit, and persistence to cope with adversity.
We are so excited to move forward together, supporting each other to reach all of our goals! Just try to stop us!